Word of your company values is like a wave that spreads across the ocean and reaches every corner. Values are what make an organization successful, so it’s important to be clear about them from day one! Value statements help you tell everyone who works for or with you what kind of business you are as well as what you’re trying to achieve; encouraging people to not only remember your brand but influence them to work for or with you in the future.
What are company values?
What are your company values? Companies range from the very basics of profit to principles. They’re often expressed in words like integrity, family, and community which is something we can all get behind because that’s what employees (whether they know it or not) are looking for. It’s important for appealing to both customers AND employees alike if you want a thriving business that makes an impact on society while also making money!
Promoting employee engagement
Strong company values have a proven positive impact on employee engagement. Recent studies find that productivity at work improves by 20% when employees feel connected to their organization through shared principles, which inspires loyalty and reduces turnover rates. Among other benefits like increased hours worked per week or less amount of time spent taking sick days. The underlining positive of having good company value is this: people WANT to actually work at your business, rather than just being there to get a paycheck and leave as soon as the clock hits 5.
Values are at the heart of what makes company culture. If you want your employees to be innovative and creative, then provide space for them in which they can share their ideas without fear or hesitation; it’s also important that this innovation spills over into other aspects of the workplace. Physically provide spaces where they can do this sort of thing, don’t just create an attitude around it! That way your values can be happening naturally, without needing to encourage your employees to do it with word of mouth, they’ll feel like doing it due to the environment they’re working in.
Creating an effective brand strategy
Companies need to ensure that the language they use in their branding and marketing strategies reflects what customers care about. A company’s values should align with its main message, not be too complicated or confusing for people who interact with them on a daily basis. This will help create an effective brand strategy that speaks directly towards consumers’ needs as well makes sense it won’t ring any bells either way unless you can nail down those key points!. This is because they can attract buyers who share the same beliefs, and these customers want to buy from brands that APPEAR to be just like them.
For example: if you stand for environmental protection or worker rights – both issues very close to your own heart – then it’s likely many people will choose an item from YOUR store over one of your competitors. Technically speaking, these values should really be held by every business, but if your competitor doesn’t feature them on their website and you do, then you’e going to win the customer over! Being transparent about what matters most on social media or at any point during customer engagement really pays off because people want brands that reflect themselves, something that is happening way more these days – so take advantage.