Choosing colors for your brand may be difficult and stressful since it significantly influences your company. You’ll be confronted with so many various colors, tones, and tints to pick from that it’ll be difficult not to become stressed and frightened. However, you must remember not to select your favorite color or color at random when you are already selecting colors for your business. A company’s brand colors may significantly influence and tell a lot about who they are as a company and what products or services they offer. It can be a considerable help in defining their brand strategy to their audience. Many well-known companies worldwide use color to their benefit.
Take a look at the iconic golden arches of McDonald’s. They have an excellent approach since yellow is a fantastic color for food and beverage businesses because it may evoke happiness and hunger. When you select appropriate brand colors and consider the end outcome over time, you may not only unconsciously attract a large number of customers, but you can also develop a real worth brand.
What are the most popular brand colors?
According to the study, despite many color alternatives, the world’s top 100 companies have comparable color palettes. Please take a look at the most famous selections made by the most well-known businesses for one of their essential products.
The color scheme for their branding:
Blue was utilized by 33%
Black or greyscale-28%
Yellow or gold- 13%
The top 100 brands all employ at least one of these four colors, according to the data. But have you ever considered what these prominent colors indicate about a company’s brand strategy and how they connect to its target demographic and bring new consumers?
Blue is the most common color option for large businesses since it has a relaxing impact and can inspire your customers of the ocean and blue sky when they glance at your brand’s color. It evokes the following emotions: trustworthiness, reliability, accountability, safety, and security. Blue is the most favored color in the IT, banking, travel, and tourist industries. If you want to establish a sense of trust in your brand, blue can be a good option.
If you contemplate the color red, it elicits desire and sensual emotion. Its dazzling and eye-catching appearance allows it to: invigorating, vivacious, combative, and attractive. These characteristics attract an audience in the industrial automotive, and information technology industries. Red might be a choice for your brand strategy to convey a strong feeling.
Black or greyscale
Although it may appear monotonous to some, black is frequently utilized to convey a feeling of contemporary elegance. This hue is ideal for a variety of high-end items since it gives a sense of: worth, sophistication, notoriety, and the ability to transcend time. Many textiles, IT, and automobile firms may find it a suitable fit, although it is often reserved for elevated companies in all of these industries. If your intended audience likes natural items, black may be the correct choice.
Yellow and gold
As previously said, yellow and gold are associated with happiness and hunger, respectively, and hence are employed by many foods and beverage firms. They also provoke: comfort, positive attitude, uniqueness, and brilliance. Many construction enterprises, plus various service sector brands, utilize yellow. However, this color is most commonly associated with businesses that provide food as a service. If you’re in the food and beverage industry, it’s worth thinking if yellow might make you overly identical to your competition.
Suppose you genuinely want to engage a large number of consumers and elicit a meaningful response from them. In that case, you must remember to be serious about and devote time to selecting the perfect brand colors for you.