One-color would have been perfect if 2020 went down as many expected. However, things took the wrong turn when COVID-19 struck. No one expected the virus to spread on a worldwide scale. Many hoped that it would go away sooner, but that did not happen. We are in 2021, and the world is still grappling with the coronavirus, and new strains have emerged. Nevertheless, people have learned to live with the virus while protecting themselves and those around them.
The two colors represent the current situation around the globe. Things might be dark and uncertain, with many dying and more people getting infected, but there is hope. Gray represents the darkness human beings have faced, and we never know if Covid-19 will end. However, yellow is an uplifting color that insinuates there is a light at the end of the tunnel. That no matter how tough things are, we are hopeful that they will get better, and the fact that several companies have created highly effective vaccines is good news in a time of uncertainty. Countries are already ordering the vaccines, providing hope for everyone.
The one-time Pantone experts named two shades as colors of the year was in 2016 to symbolize gender fluidity. Originally, Pantone had predicted classic blue as the color of the year for 2020. Unfortunately, things went south, and countries had to deal with lockdowns, social distancing, and isolation. Life has been terrifying with people losing jobs, companies downsizing, businesses closing down, schools being shut, games and sporting events halted, and hospitals getting overwhelmed. People have had to deal with mental, social, and financial challenges.
That was 2020, but 2021 comes with a ray of hope. Countries have opened up, even though some are adopting more restrictions in the face of new strains of the virus. Life is getting back to normal little by little, with governments calling for more caution, though.
Gray and yellow represent the current situation we are dealing with. We have pulled through, and the Coronavirus situation is not as dark (black) as it was in 2020, although many have lost loved ones. We will get to the brighter side of life as different industries work hard to get things back to normal. Design is a part of setting a positive attitude for 2021, and ultimate gray and illuminating yellow colors convey that message.