Social Media Trends to follow for your Marketing Strategy in 2021

The 'social' aspect of social media was taken to the next level in 2020, ever since the COVID-19 pandemic started. This pandemic gave us no choice but to stay away from indoor venues and restrict ourselves to small groups. On top of that, these restrictions increased the amount of social media activity online and resulted in some unexpected behavioral shifts.
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The ‘social’ aspect of social media was taken to the next level in 2020, ever since the COVID-19 pandemic started. This pandemic gave us no choice but to stay away from indoor venues and restrict ourselves to small groups. On top of that, these restrictions increased the amount of social media activity online and resulted in some unexpected behavioral shifts. For individuals who manage social media accounts, the current situation might be what you need to reach your target audience effectively.

social media
For individuals who manage social media accounts, the current situation might be what you need to reach your target audience effectively.

Social Commerce Now More Relevant Than Ever

Since the dawn of social media, people have been questioning social media ROI. Numerous marketers want to determine whether it is better to advertise to a large audience on Twitter or TikTok. This 2021, this particular social media race would probably become even more intense, considering that marketers would use a broader social media set to connect services and products to customers. The new purchase options embedded within posts, live streams, and stories allow customers to buy things easier than ever before. Moreover, more individuals are developing stay-at-home behavior, which reinforces this environment further.

The Public Would Likely Ask for Platform Accountability Soon

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Since the dawn of social media, people have been questioning social media ROI. Numerous marketers want to determine whether it is better to advertise to a large audience on Twitter or TikTok.

Even though technological consolidation continues to occur over the years, industry and academic experts wonder whether social media platforms control the public discourse too much or not. One great example is the situation Facebook is currently facing. The federal anti-trust investigation undergoing could result in Instagram and WhatsApp becoming separate companies. Getting a resolution regarding this matter is unlikely this year, but the ongoing media coverage will discuss several social media platform topics, including their operational transparency, societal influences, and how their users feel about their experiences. Businesses should not overlook the social media platforms they use, since these platforms give an insight into their impact on real-world events. The responses can influence how customers perceive your organization’s association with the platform as well.

Social Media Will Compete for Marketer Budget and Attention

This social media competition is comparable to delaying a highly anticipated prizefight. All media platforms, such as podcasts and streaming, offer an ad service. These include Spotify’s services that intend to appeal to podcasters. Simply put, a wide range of choices are fighting for the attention of struggling marketers and customers. Expect that social media platforms will do everything they can to prove that they can help you achieve the best ROI for sales and ad spend.

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Social Media Trends to follow for your Marketing Strategy in 2021

Protecting Brand Image Will Remain Challenging

The participation rate exhibited by brands in the political arena increased throughout 2020. However, some of them found themselves in risky newsjacking, which involves joining conversations online. Brand accountability will remain relevant in 2021 as issues concerning misinformation and public outcries ensue. Fortunately, there is a way to work around these challenges related to brand image. Marketers must remember these two responsibilities to keep brand accountability effective:

  • Understand the social concerns of their target customers.
  • Have a backup plan on how and when to share their thoughts to prevent damage to brand image.

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