The group of potential customers that are found online is a much larger group of people than you are likely to be able to attract locally. Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable.
Athena’s members represent the top 10% of women in business from a broad range of companies from industry leaders like Microsoft, Coca Cola, Disney & Royal Bank of Scotland.
Mondrian is a employee owned investment management firm with offices in London and Philadelphia. They are value investors across the globe in equity and fixed income asset classes.
Café Splanetor is a cozy coffee shop located next to The Spalentor, Basel, Switzerland. They serve homemade salty Leckerli among with other fresh things & they introduced a new delivery service.
You have the ability to interact with your prospects and learn exactly what they are looking for If a potential customer can’t find you online, they may conclude that your business doesn’t appear to be legitimate. There is a very good chance that a lot of these prospects may decide not to take your business seriously and they will quickly head somewhere else. Once they have made that decision, they probably won’t be back.
Think of digital marketing as a way to make yourself accessible to the people you are trying to reach in order to offer your products and services. The scope of your business can reach well beyond your walls. You are able to attract a much larger audience than you possibly could by just catering to local prospects. By creating a web presence, your business is open for business even when it’s closed. You can create an atmosphere in which your customers can come to you anytime day or night.